About Ug mei
We Believe Authentic Content Is the Future of Commerce
Founded in Tokyo in 2020, Ug mei is a boutique design studio obsessed with one question: how do we make real customer voices the most powerful part of any eCommerce store?
Founded in Tokyo in 2020, Ug mei is a boutique design studio obsessed with one question: how do we make real customer voices the most powerful part of any eCommerce store?
In a world of polished ads and AI-generated imagery, nothing cuts through like real people sharing genuine experiences. Our mission is to give every eCommerce brand the systems and design expertise to make that authentic voice their most powerful competitive advantage.
We work at the intersection of UX design, conversion optimization, and content strategy — bridging the gap between what brands create and what customers actually trust.
"Real content from real people is the most authentic thing in marketing — and we're here to make it beautiful."
We believe real content — imperfect, human, genuine — always outperforms polished brand messaging. We design systems that celebrate authenticity.
Every design decision we make is informed by conversion data, user behavior research, and A/B testing. Beauty must be purposeful.
We don't just deliver a project and disappear. We become a long-term partner in your brand's growth, continuously improving what we build together.
We move fast without cutting corners. Our systems are built to launch quickly, perform reliably, and scale gracefully as your brand grows.
Based in Tokyo with clients across Asia, Europe, and the Americas — we bring a uniquely global perspective to every project we take on.
eCommerce never stops evolving. We invest heavily in research, experimentation, and staying at the absolute frontier of what works.
10+ years in eCommerce UX and conversion optimization. Previously design lead at two unicorn startups. Obsessed with the psychology of trust in digital commerce.
Award-winning visual designer with deep expertise in media-rich interfaces. Former art director for Japan's top fashion eCommerce platform.
CRO specialist and content strategist with a background in behavioral psychology. Leads every project's data strategy and A/B testing programs.
Aiko Tanaka founded Ug mei in Asakusa, Tokyo with a single client and a vision for content-first eCommerce design.
Launched our proprietary UGC integration framework — deployed across 12 stores in the first 6 months.
Added video block design to our service offering. Signed our first enterprise client — a 7-figure fashion brand.
Expanded team and began working with clients across Europe, Southeast Asia, and North America.
Released our second-generation modular content layout system, now deployed on 80+ stores worldwide.
Surpassed 200 completed projects with a 4.9-star client satisfaction average. The mission continues.